The price is significantly higher for Chromecast Ultra $69 compare to $35 for regular Chromecast. Is it really that much better to double the cost. Chromecast Ultra is gear toward 4K streaming. Really, how much 4K contents are out there. As of today, it's very limited. Chromecast Ultra is compatible with most popular streaming service as Chromecast. Chromecast Ultra does what it promises, stream 4K HDR Video but I am not sure if it warrants to cost increase when there isn't too many 4K available. I would wait.